THAT’S ITH
An Interior Design Studio.
ITH – Palach Painupong, an award-winning designer behind prestigious projects across Asia.
With over 25 years shaping hospitality, residential, retail, and corporate projects, his work has
earned international recognition from New York, London, Italy, Hong Kong, Japan, and beyond.
To him, design is not decoration but narrative — a form of fearless luxury that is couture for
the soul, crafted with memory and intent. Playful yet uncompromising, ITH creates spaces that
transcend beauty to become emotion, and emotion to become legacy.
This is Palach Painupong — the Soulful Narrative Designer behind Fearless Luxury Design.
This is ITH of That is ITH interior.
THAT’S ITH
That’s Our Team.
We are a dynamic team with passion in design and quirky personalities.
We work hard.
We play A LOT hardER.
We love art.
We love fashion.
We jet set.
We party.
We have fun.
. . . . . And we are EXTRAORDINARY . . . . .